CRM Solution For B2B E-Commerce

For Visy, we developed a complete Customer Relationship Management (CRM) tool, making it easier to communicate with customers.

Visit project

About Visy

Visy is a leading, privately owned packaging and resource recovery company with more than 120 sites across Australia, New Zealand, Thailand and Vietnam and trading offices across Asia, Europe and the USA. Through their web shop they sell boxes and protective packaging to B2B companies.

The Challenge

The Challenge

Being a B2B company, Visy wanted to make sure that their online channel was not just a ‘one-way-road’, where companies can either buy, or not. Visy wanted to add a simple but effective way to communicate more, better and easier with their clients, all from the existing Magento website backend.

The Solution

The Solution

With 10+ years of Magento experience and expertise available in our team, we developed a Customer Relationship Management Tool for Visy. Working seamless with the existing Magento backend, the Visy team members are now able to respond to requests, without having to save contact details or chat history in another program. A perfect add-on for this Magento B2B website!

Tools and Techniques

We handle every customization as a unique project, choosing the tools and techniques that will help us to get the best end results.

  • PHP
  • HTML 5
  • CSS 3
  • Harvest
  • Git
  • Zend Framework
  • Zendesk
  • Adobe

The Results

From both the frontend and backend of the exiting website, clients and staff can now initiate conversations about products, delivery time, conditions and other issues. This lowers the threshold enormously and lead to an increase in sales. Just what you want from a B2B website!


Through the regular website, (potential) customers can now easily initiate a conversation with a sales rep. No need to first click the ‘buy now’ button. This really builds trust!


As a sales rep from Visy, back and forth communication can now be done from within the existing Magento backend. All chats are saved and looking back in the client history is easy!

Saving money

Because all communication can now be done from within Magento, sales reps save time (and thus money!). This CRM tool proves to deliver great ROI!

Interested? Let us know what we can do for you

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